It has changed the traditional way of white water serving. It is about confronting an opponent and driving him off a battlefield of limited territory. Blue Ocean Strategy in Indonesia Aqua is the market leader and pioneer of packaged mineral water since 1978. Described this way, strategy is all about red ocean competition. The Four Actions Framework Reduce Which factors should be reduced well below the industry’s standard? Eliminate Which of the factors that the industry takes for granted should be eleminated? Create Which factors should be created that the industry has never offered? Raise Which factors should be raised well above the industry’s standard? A new value curve The famous – Porter’s Five Forces Competition among Rivalry Buyers (Buyer Power) Suppliers (Suppliers Power) Threat of New Entrant Substitutes Our business world today is much affected by military terms Chief Executive Officer, headquarter, front line, operation, mission, marketing war, strategy, tactic, competitor ….strategy as a tool to win over the competition Strategy? Competition Attack Battlefield Competitor War Defense Commander Blue Ocean Strategy How to create Uncontested Market Space and Make the competition irrelevant
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